Case Study: Strategic Communications for a B2B Business in the Health Technology Sector: Strata Health
Strata Health is a leading provider of intelligent, digital tools for resource allocation, patient transitions, and patient flow innovation across the healthcare continuum. With over 20 years of experience in the health technology sector, Strata Health maintains offices in Canada, The United States and the United Kingdom, helping over 12 million patients worldwide get the care they need faster.
As a B2B business with a highly specialized product and a very specific audience, it was vital that Strata Health focused on marketing efforts that could help educate stakeholders on their products and services in a way that was straightforward and easy to understand. Strata Health needed to ensure they were connecting with the right stakeholders and getting the right message in front of the right audience.
Alchemy Communications was brought in to help Strata Health streamline its branding and messaging across regions, strategically connect with target audiences and facilitate education and awareness for its products and services.
Download our case study to read the full report.
