resources
Words Aren't Enough
How Cancel Culture is Changing Communications
If you work in marketing & communications, you likely know the "cancellation architecture" well.
It starts online (almost exclusively on social media). Within minutes, it's gone viral. Maybe it gets picked up by the media. Next comes the fallout. Boycotts and protests. Public statements and backlash. The ending of careers and businesses.
Whatever your stance on cancel culture, as marketing, communications and PR professionals, we will be called on to navigate the intricacies (and sometimes the damage) for the clients we represent and work with.
-
In Words Aren't Enough, we examine the origins of our modern understanding of cancel culture and its impact on businesses, governments, non-profits, celebrities and even so-called "regular people."
Using real-world case studies, we'll uncover the anatomy of apologies and public statements of accountability. We'll examine the dangers of woke-washing and why good intentions are not enough. And we'll offer practical recommendations you can act on today.
Steering through the storm of cancel culture confidently, compassionately and ethically is possible, though it will not be easy. In Words Aren't Enough, we offer a roadmap for communications professionals to lean into the grey area that cancel culture creates.
What Readers Can Expect
Insight into Cancel Culture
Understand the dynamics of the "cancellation architecture" that begins online, goes viral, and leads to real-world consequences, particularly in the realm of marketing and communications.
Case Studies in Accountability
Delve into real-world case studies to dissect the anatomy of apologies and public statements of accountability, gaining practical insights into handling crises effectively.
Professional Navigation
As marketing, communications, and PR professionals, learn how to navigate the intricacies and fallout of cancel culture for the clients you represent, regardless of your personal stance on the phenomenon.
Avoiding Woke-Washing Pitfalls
Examine the dangers of "woke-washing" and understand why good intentions alone may not be sufficient, providing a nuanced perspective on navigating these complexities.
Confident and Ethical Navigation
Despite the challenges, discover a roadmap for confidently, compassionately, and ethically steering through the storm of cancel culture, emphasizing the importance of embracing the grey areas it presents.
Analyzing Modern Cancel Culture
Explore the origins of contemporary cancel culture and its far-reaching impact on various entities, including businesses, governments, non-profits, celebrities, and everyday individuals.
Practical Recommendations
Receive actionable recommendations that can be implemented immediately to manage and mitigate the repercussions of cancel culture, allowing communication professionals to respond effectively.
case studies
Our growing collection of case studies provide strategies and insights into some of Alchemy’s most successful campaigns and initiatives with clients across nearly every industry.
