eBook: Why Brand Trust Matters More Than Brand Love: Understanding the 2021 Edelman Trust Barometer

eBooks
Written By Alchemy Communications Inc.

The Edelman Trust Barometer is an international study conducted in 28 countries among both the general public and informed experts, focusing on measuring public perceptions of trust in business, government, media, and NGOs.

The report can help businesses, non-profits, and government understand what causes trust to be lost or created and how brands can work to build, leverage or repair public trust.

Loving a brand and understanding how it can make your life better has now been surpassed by the importance of trusting a brand and understanding how it makes the world better. That’s a pretty seismic shift in conventional marketing strategy and one that organizations cannot afford to ignore. At Alchemy Communications, we also think that’s a change worth embracing.

Let’s take a look at some of the key findings from the 2021 Edelman Trust Barometer and what businesses, government and non-profits can learn from it.

This eBook includes:

  • What is the Edelman Trust Barometer?

  • Why Trust Matters

  • Brands & Trust

  • How Brands Can Build Trust

Alchemy Communications Inc.
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