Building meaningful and long-term relationships with sponsors is critical for any sustainable nonprofit fund development strategy.

Sponsors are your champions and partners, and when you build a strong sponsorship portfolio, you’ll be well-positioned to connect your organization with resources (both financial and in-kind), enthusiastic volunteers, and vital visibility and credibility within the community.

Let’s take an in-depth look at building your nonprofit’s sponsorship toolkit.

Whether you’re dealing with a climate emergency, a social media scandal or a contentious project, chances are it’s only a matter of time before your municipality faces a crisis. However, how much the crisis impacts your residents, your community, and your staff is largely a function of how well you communicate through crisis.
While you may not avoid a crisis from hitting, good communication will keep your community safe, allow your staff to stay focused on solutions and keep your municipality functioning well. Let’s look at some of the key ways your municipality can strategically manage a crisis and how good communication is the key to leading with confidence.

The Edelman Trust Barometer is an international study conducted in 28 countries among both the general public and informed experts, focusing on measuring public perceptions of trust in business, government, media, and NGOs.

The report can help businesses, non-profits, and government understand what causes trust to be lost or created and how brands can work to build, leverage or repair public trust.

Loving a brand and understanding how it can make your life better has now been surpassed by the importance of trusting a brand and understanding how it makes the world better. That’s a pretty seismic shift in conventional marketing strategy and one that organizations cannot afford to ignore. At Alchemy Communications, we also think that’s a change worth embracing.

Let’s take a look at some of the key findings from the 2021 Edelman Trust Barometer and what businesses, government and non-profits can learn from it.

This eBook includes:

• What is the Edelman Trust Barometer?

• Why Trust Matters

• Brands & Trust

• How Brands Can Build Trust

At Alchemy Communications, we have worked with many non-profit partners venturing into the world of podcasting.

As a medium ideal for story-telling, podcasts offer a unique and important opportunity for non-profit organizations looking for remarkable new ways to tell their story and build their audience.

Starting a new podcast can feel intimidating, but the good news is that you don't need to be an experienced sound engineer or own expensive state-of-the-art equipment to start your podcast. In fact, the power of the podcast lies in its accessibility – with some good planning, a few basic items of equipment and a little bit of creativity and hard work, podcasting is within reach for any organization.

This eBook includes:

• Is Podcasting Right for You?

• Choosing Your Format

• Leveraging Your Podcasting Potential

• Gathering Your Resources

At Alchemy Communications, we know that non-profits focus their investment, energy and passion on making the biggest difference possible within the communities they serve.

Too often, nonprofits make the mistake of forgetting to think about user experience in the donation process. But donors aren't different from customers - flexibility, simplicity, and clarity are still important. When you're in the business of selling impact, creating a flawless user experience is a critical component of any successful fundraising strategy.

This eBook includes:

• Understanding the Donor Experience

• Donor Trends and Opportunities

• Leading with Values

• How to Utilize Your Tools

There is no question that in today’s hyper-connected world, information travels at exceptional speed. For municipalities facing an emergency or crisis communications situation, understanding how to effectively use social media in a high-pressure, rapidly evolving or potentially dangerous period is a critical component of a responsible communications strategy. Download our free eBook to learn some of the ways we recommend your municipality leverage the power of social media in a crisis.

This eBook includes:

• Laying the Groundwork for an Emergency

• How to Prepare for a Crisis

• How to React When a Crisis Does Strike

• How to Utilize Your Tools

Does your organization have a policy on equity, diversity and inclusion? While your EDI work will be ongoing and require direct action, it's essential to know how to clearly communicate your commitments with staff, stakeholders, and clients.

This eBook includes:

• What is Equity, Diversity and Inclusion?

• Why Your Organization Needs an EDI Statement

• Things to Consider as You Draft Your Own Statement

• Land Acknowledgements & Pronouns

• Putting Your Money Where Your Mouth is

This free download includes tips that will help employers and employees make the shift to remote work.

• Tools and tips for maintaining communication and connection amongst teams

• Must-have technology for remote work

• Tips for overcoming isolation, loneliness and burnout

• An overview of company collaboration technologies

This free download includes tips that will help employers and employees make the shift to remote work.

• Tools and tips for maintaining communication and connection amongst teams

• Must-have technology for remote work

• Tips for overcoming isolation, loneliness and burnout

• An overview of company collaboration technologies

This free download will give you the essential steps to manage a Pandemic Communications Strategy, including:

• The role of the Communications Coordinator

• Choosing a Spokesperson

• Identifying your Communications Needs and Goals

• Identifying Materials Needed

• Preparing Your First Announcement

• Monitoring the Media Responses

Alchemy’s eBook helps you build infographics that will communicate your message:

• Data-Backed Characteristics of the Best Infographics

• Planning for Success

• Deciding Which Visual Elements to Employ

• 20 Websites to Promote Your Infographic

• Putting it In Practice: 10 Top-Notch Infographic Examples

Your free eBook will include:

• 10 Steps to Develop a Nonprofit Communications Strategy

• How to Create a Media Plan

• Why You Need a Social Media Policy and How to Implement One

• Crisis Communications Planning

• Critical Components of A Communications and Marketing Calendar

Your free download will include a content and delivery plan so you always have a fresh content stream, and can plan ahead for seasonal business, special events, and busy seasons when you're just too busy to be developing fresh content:

• Creating a Content Culture

• Getting Past Writer's Block and Finding Your Rhythm

• Increasing Speed, Ease and Efficiency

• Refining Your Content Creating Processes

• Iterating, Improving and Experimenting