Case Study: Branding for a Small B2C Business - CleanO2
As a business looking to expand from cleantech into the retail space, knowing how to break through a very competitive market was difficult for the CleanO2 team, especially as a small start-up. One of the biggest obstacles CleanO2 faced was differentiating the product (the soap) from their cleantech carbon-capture technology - they knew they needed to speak to different audiences.
Furthermore, conversations around climate change and carbon capture can be polarizing. It was important to CleanO2 that their messaging could break through those barriers and bring people together around something positive - a great, high-quality soap product that also created a tangible benefit for the environment.
In short - CleanO2 needed help with its messaging. So, the team brought Alchemy Communications in to focus on their retail strategy. We needed to identify the right communications, branding and social media presence that could get consumers excited.
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