Case Study: Alberta Association of Midwives Brand Refresh
The Alberta Association of Midwives needed a strategic partner who could develop and execute a marketing plan that refreshed and strengthened their brand, increased public awareness of the practice and profession and improved the member experience.
Their website was outdated, difficult to use and no longer reflected who they were. In addition to needing updated copy and imagery that better met public and membership needs, their website platform was difficult to navigate, had limited metrics, lacked integration capabilities for social accounts and was not optimized for mobile.
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