Case Study: Using Social Media to Drive Nonprofit Fundraising Campaigns
As a nonprofit foundation with the sole mission of large-scale fundraising, the COVID-19 pandemic and resulting restrictions posed a direct threat to our client’s ability to raise money. Their annual fundraising events were their largest driver of donation revenues, and the possibility of meeting their annual fundraising goals was in serious jeopardy.
Alchemy Communications was initially brought in to help the organization pivot their largest holiday fundraiser into an online event and support a corresponding social media campaign that could raise awareness and engagement without high overhead costs.
