On-Demand Webinar: Fake News
“Media is no longer passively consumed – it’s created, shared, liked, commented on, attacked and defended by millions of people. And the algorithms used by the most powerful tech companies are brilliantly designed to personalize and tailor these services to each user’s profile.”
– Hugh Linehan
In this workshop, you’ll learn:
The state of media in 2022
Why fake news spreads so rapidly
What to do when fake news strikes
Presented by Kathryn Kolaczek, CEO @Alchemy Communications
Kathryn Kolaczek is an entrepreneur and communications strategist who helps other entrepreneurs and brands grow robust revenue growth by creating conversations in communities that matter. Alchemy Communications is a full-service Public Relations firm specializing in traditional and social media strategy and integration, and strategic communications management, including crisis communications. Kathryn earned her PR and social media stripes at ‘The Mompreneur Magazine’ where she served as the company's CEO and used PR as the main marketing tool for the growing company. Since that time, Kathryn has created and executed crisis communications strategies for brands managing national and international product recalls, board governance issues, employee injuries and death as well as environmental crises. In times of brand stress, Kathryn serves to create and clarify the key messages, control the conversation, and offer support to media and communities in need of accurate and timely information.
