Is your organization prepared to handle a communications crisis?

In a world where outrage travels fast, and the list of brands and individuals facing a 'cancel culture' backlash grows longer, a crisis is likely no longer a matter of if - but when. By being prepared, you can move your organization from a place of reaction towards a mindset of accountability, avoiding missteps, mitigating damage, and rebuilding trust more quickly.

In this workshop, we will lead you through common crisis or 'cancellation' scenarios your organization could face and help you build a plan and sharpen the tools you need to navigate a crisis confidently and authentically.

In this workshop, you’ll learn how to:

• Craft holding statements and key messages

• Control the narrative

• Designate roles and responsibilities

• Succeed in crisis and ‘cancellation’ scenarios

If getting cancelled isn't part of your crisis planning, it needs to be. In a world where outrage travels fast and missteps lead to mob mentality, the list of organizations and individuals facing 'cancel culture' backlash grows longer by the day. Clients are demanding more transparency and social purpose from organizations and leaders than ever before but getting it wrong (or doing nothing) can have serious consequences. And while managing a nonprofit, municipality, business, post-secondary or other organization in the age of cancel culture is uncharted territory, addressing calls for accountability has become mission-critical for any public relations strategy to succeed.

In this workshop, you will learn:

• The rise of cancel culture – online and in the real world

• The dangers of 'woke-washing' and tone-deaf activism

• How nonprofits can protect themselves from being cancelled

• Reputation management strategies in the age of cancel culture

• The way forward: shifting from a cancel culture to an accountable culture

• Further resources and next steps

Traditionally, marketing has been most often associated as a private-sector tool, with a primary objective of driving sales and business growth. 

But for municipalities navigating the challenges of diverse priorities, projects, and communities, the public sector is increasingly recognizing the need for effective marketing strategies to help communities achieve their most important goals. 

Crafting and executing compelling marketing strategies offers municipalities a range of tools, and municipal governments can no longer afford to ignore the role their communications plans play in effective change management, citizen engagement, or even dealing with an emergency.

In this workshop, you’ll learn about:

• Managing change

• Community engagement & public participation

• Crisis communications

• Creating community champions

Unfortunately, as with any business in the private sector, it's becoming increasingly difficult for municipalities to anticipate when or where they might face a crisis. 

Whether it be a dangerous natural disaster, a political scandal or a contentious development project, every municipality needs to be prepared to conduct urgent and effective communications to rise to the challenges a crisis will inevitably bring.

When you factor in our increasingly interconnected world, it's become clear that traditional approaches to crisis communications will no longer be enough to protect people and property and keep communities united in the midst of growing societal polarization.

In this workshop, you’ll learn how to:

• Keep your lines of communication open

• Acquire the tools and resources needed

• Not speak – just listen

• Be prepared to speak to the media

• Craft key messages

“Media is no longer passively consumed – it’s created, shared, liked, commented on, attacked and defended by millions of people. And the algorithms used by the most powerful tech companies are brilliantly designed to personalize and tailor these services to each user’s profile.”

– Hugh Linehan

In this workshop, you’ll learn:

The state of media in 2022

Why fake news spreads so rapidly

What to do when fake news strikes

Is your organization prepared to handle a communications crisis?

In a world where outrage travels fast, and the list of brands and individuals facing a 'cancel culture' backlash grows longer, a crisis is likely no longer a matter of if - but when. By being prepared, you can move your organization from a place of reaction towards a mindset of accountability, avoiding missteps, mitigating damage, and rebuilding trust more quickly.

In this workshop, Alchemy Communications CEO Kathryn Kolaczek will lead you through common crisis or 'cancellation' scenarios your organization could face and help you build a plan and sharpen the tools you need to navigate a crisis confidently and authentically.

As COVID-19 impacts the world of work, every organization needs a pandemic contingency plan.

Attendees will leave with the essential steps to manage a Pandemic Communications Strategy and will also be provided with an understanding of how to:

• Define the role of the Communications Coordinator

• Choose a Spokesperson

• Identify communications needs and goals

• Identify materials needed

• Prepare and deliver an announcement

• Monitor the media responses