Fiona Farrel
My journey began in advertising in Edmonton, Alberta, where I served as Creative Director for a decade, managing creative teams and developing unforgettable brands and marketing campaigns for renowned institutions like the Edmonton International Airport, the Stollery Children's Hospital Foundation and the Edmonton Public Library.
My next adventure led me to the heart of the grocery retail world, where I took the role of Marketing Director at Sunterra Market in Calgary, Alberta. Here, I orchestrated innovative strategies that transcended the traditional shopping experience, culminating in the successful launch of an e-commerce platform and a seamless online shopping journey.
In 2022, I founded Pulse with a vision to empower businesses to achieve extraordinary feats with their brands on limited budgets. This entrepreneurial venture paved the way for my current role as Managing Director at Alchemy Communications. Here, I lead a creative team of experts with a mission to continue to redefine and elevate brands to new levels